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Marketing Tools for Automating and Improving Your Website Conversion Rate
Marketing is definitely one of the crucial elements of any business in any industry. You can have the best product and the best audience but if they don’t know a thing about each other’s existence you...
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12 Best A/B Case Studies On Conversion Rates In Web Design
There’s so much to learn from case studies. They can help you reach conclusions for UX ideas, optimization techniques, and even written copy. For this post I’m focusing on conversion rate case studies...
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Understanding Website Conversion Goals
Web design isn’t just an art – it’s a strategy. Every website and every page should have a purpose, influencing its visitors towards a certain goal. Once you understand this, the websites you create...
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eCommerce Product Pages Optimization Tips
Consider the routes that may have led you to a product page. Perhaps you Googled a specific camera and navigated directly to the product links, skipping the home and about pages. Maybe you clicked a...
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10 Website Conversion Mistakes and How to Fix Them
Conversion is the process of causing something to change from one form to another. In marketing, it’s turning visitors into customers. An important metric in measuring conversion is conversion rate....
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Six Conversion-Boosting Web Design Tricks
Even if your website manages to consider all these aspects, it can only deliver so much value if it fails to encourage visitors to take action. Your website’s conversion rate directly impacts your...
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Game Changing Email Marketing Trends in 2019
There are now close to 4 billion email users worldwide – that’s almost half of the entire world population! And with an average ROI of 3,800%, you should be doing your best to hone your email marketing...
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Anatomy of High Converting Mobile Web Pages: Learn What Makes or Breaks a...
In 2020, smartphone sales were 1.57 billion units worldwide, an increase from 1.52 billion units in 2019. Such impressive figures continue when we look at the world’s tablet shipments and deliveries....
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The Role of Social Proof in Web Design
Social proof is the psychological phenomenon where individuals follow the actions of others, believing that those actions represent the correct behavior. Think about the long lines outside an Apple...
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Minimizing User Decision Fatigue in Web Design
Offering an array of choices might seem like an excellent way to cater to diverse user preferences, but more often than not, it can cause decision fatigue, negatively impacting the user experience and...
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